We launched our first product sales on October 15, 2015 and so much has happened since then. We've gone from part-time to full-time and now have a staff of 10. We just made our third expansion and have a custom-built horizontal form/fill/seal machine, lovingly named the Fat-O-Matic, to help us make more FBOMBs right here in Flagstaff, Arizona. Now that the new machine is in place, we are ready to launch some exciting new things.
Second, we're addressing the only two complaints we ever receive about our products... both related to the packaging. Our original packet had tear notches on both sides, with the thought that you'd tear off either corner. But, people liked to tear off the entire top and stuff the 3-inch wide pouch into their mouths. Ouch! And, our original packets contained more calories than many people wanted. We had frequent requests for a smaller size. So, we've been working hard behind the scenes to create a new package design that addresses both of these concerns and, while we're at it, give the pouch more visual impact. We are super excited about the new pouch shape, size, and look. These things are just awesome!
Third, we are launching our newest nut butter flavor. Our new Macadamia Pecan with Sea Salt Nut Butter is so good! The macadamia nuts are dry roasted and the pecans are raw. Blended with a touch of sea salt, these three simple ingredients make for a super tasty and healthy snack. This blend was in development for a very long time, so we are thrilled to finally release it to the world.
Fourth (and this is VERY exciting to us!), we're now the Official Fat Fuel Partner of Ragnar, the premier series of overnight road and trail running relay adventures in the United States. Starting next week, all runners will get FBOMB nut butters to fuel their runs. Watch for Team FBOMB or KETO1 at some of the events.
And, finally, we're now on Amazon and we're doing very well there. We've had so many requests from customers who preferred to buy on Amazon so we decided to take this big step. If you buy FBOMBs on Amazon, we’d greatly appreciate a review - they help other customers who are considering our brand.
So... that's all the news at the moment, but we're moving fast and have lots of other great things in the works. We look forward to sharing a phenomenal 2018 with you and we thank you for your continued support. None of this would be possible without you.
Fat On!
Ross and Kara
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