Why Fat?

fbomb family

Fat is our friend. We can’t live without it.

So why do some people think fat is enemy #1?

There are three primary nutrients, called macronutrients. You've heard of them. They are: proteins (most commonly found in meats), carbohydrates (the sugars and starches); and fats. Let’s take a stroll down memory lane to science class. Does the term “Essential Fatty Acids” ring a bell?

They’re called “essential” because humans can’t live without them. Fat is necessary for proper body function and the absorption of vitamins. What about “Essential Carbohydrates?” Doesn’t sound familiar, huh? That’s because they don’t exist. There’s no such thing as essential carbs.

Fats are essential to our life... but, remember, there are no essential carbs!

For most of human history, our primary fuel was fats. Before our prior generations turned to grains and agriculture as the basis of our diets, our ancestors ate mostly fat. When they killed an animal, the first thing they ate were the organs and other fatty tissues. The lean meats were actually considered less desirable and were fed to the dogs.

Fast forward to the modern world, our diets have morphed into a carbohydrate-based "life" filled with heart disease, diabetes, obesity, inflammation, and a myriad of other diseases and afflictions. And, sadly, this change has been driven by the food industry and government.

For years, we've been told that eating cholesterol and fats is bad for our health. This is based on the observation, years ago, that increased blood cholesterol was correlated with heart disease.

So (based on bad science), the medical, pharmaceutical, and nutritional communities told us to limit our intake of fats and cholesterol. As the nation complied, our communal health worsened. The reality is that high blood cholesterol usually happens because our bodies make cholesterol when we don't eat enough of it.

Thankfully, more and more science is focusing on the benefits of good fats. While not always popular, especially among those who have been telling us (wrongly) that fats are bad, reliable studies and reports are adding to the evidence that a fat-based diet is better for most people.

Did you know that the US government recently changed its stance on cholesterol? While you most likely never saw this in the news, or heard it from your doctor, the official policy is now "Cholesterol is not considered a nutrient of concern for overconsumption."

Low-carbohydrate/high-fat (LCHF) diets have been used by endurance athletes to enhance their performance, by doctors to treat epilepsy and diabetes, and by millions worldwide to improve their health. We are among that group of "fat eaters" and we live a ketogenic lifestyle.


Simply put: we just feel better when we eat fewer carbs! It's not a fad. It's not a diet. For us, it's a way of healthy living.

We're not here to convert you, but we can point you to some great resources if you're interested in learning more. First, read some good books on the subject and see what the research shows. The Big Fat Surprise by Nina Teicholz will open your eyes. And the Jimmy Moore books will help keep you going. Second, join our free Facebook community Fat Is Smart Fuel, where you can read the experiences of others and get input from other keto/low-carb practitioners.

Whatever way you choose to eat, however you choose to live your life, we wish you a life of health and happiness.


Close (esc)


Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now